Blog - Grow My Ads

We Cut Performance Max by 65% — Here’s How an E-commerce Brand Made $1.3M More in 12 Months

TLDR: We restructured a lifestyle e-commerce brand’s Google Ads account by cutting Performance Max spend by 65% and moving that budget into Shopping and non-brand Search. Same ROAS profile. $1.3M more in revenue on just $64K more in spend. The whole…

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Areas to explore on the Grow My Ads Blog

Conversions & Analytics

Understand the moving pieces that can be tricky to nail down.

Google Search & Display Ads

Connect with users based on their search results.

Google Merchant Center

Get your products in front of your target audience.

Google Fundamentals

Understand and use the ads system on Google effectively.