Explore our Ultimate Guides to Google Ads

Expand your knowledge and learn from our free step-by-step guides on how to set up, optimize, and grow your Google Ads campaigns.

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Google Ads Fundamental

Learn step-by-step how to set up, optimize, and grow Google Ads campaigns. This is the ultimate hub for Google Ads knowledge.

This guide will help you…

  • Understand the key elements that will make or break your success with Google Ads
  • Leverage the factors that influence your Google Ad Rank
  • Write Google ads that convert with The Ultimate Guide to Google Ads Copy

Google Search Guide

Learn step-by-step how to set up, optimize, and grow Google Search campaigns. This is the ultimate hub for Google Search ads knowledge.

This guide will help you…

  • Reach high-intent cold audiences looking for the exact thing you’re selling
  • Choose keywords that provide the most focus for your campaign
  • Use automated testing and machine learning to increase performance
  • Enhance your visibility and connect with users looking to buy
  • Easily create your search ads

Google Shopping Guide

Learn step-by-step how to set up, optimize, and grow Google Shopping campaigns. This is the ultimate hub for Google Shopping ads knowledge.

This guide will help you…

  • Expand your reach and sell to a high-intent audience
  • Create Smart Shopping Campaigns while avoiding common problems
  • Optimize your product feeds to increase reach and conversions
  • Use product and seller ratings to build trust and stand out

Performance Max Guide

Learn step-by-step how to set up, optimize, and grow Google Shopping campaigns. This is the ultimate hub for Google Shopping ads knowledge.

This guide will help you…

  • Find high-converting customers across multiple platforms in the Google network (YouTube, Google Maps, Gmail, and more)
  • Create Google Performance Max campaigns that achieve maximum, scaleable results
  • Optimize your reach using this new and improved platform