The 60-Second Strategy That Will Transform Your Google Ads ROAS

by Austin LeClear on December 1, 2025

At Grow My Ads, we manage over $50 million in ad spend per year. In this post, we’re going to share the exact strategy we use to ramp up, scale, and improve our clients’ Google Ads return on ad spend (ROAS) — and we’ll keep it simple.

Prefer video? Check out Give me 58 sec…i’ll improve your Google Ads ROAS over on YouTube:

Still with us? Good, let’s dive in.

Step 1: Start With Shopping Campaigns

Here’s where many advertisers go wrong: they overcomplicate things from the start. At Grow My Ads, our approach is straightforward.

First, create a Shopping campaign focused exclusively on your top sellers. These could be your best-performing brands or your highest-converting product types. This is where you’re going to focus your initial efforts and ad spend.

Then, set up a second catch-all Shopping campaign with everything else in your catalog. Here’s the key difference: use small bids with manual CPC. You’re not trying to scale this campaign yet — it’s just there to capture additional opportunities while you focus on what’s already working.

Step 2: The 30-Day Volume Push

Your goal in the next phase is clear: ramp up the volume on the top seller campaign until you achieve 30 to 50 conversions within a 30-day period.

Why is this conversion volume so critical? Because you need enough data before you can effectively optimize. Without hitting that threshold, you’re basically flying blind.

Once you’ve achieved those 30 to 50 conversions, now you can shift gears. Move into a target ROAS (tROAS) bid strategy and start working on efficiency. You’ve given the system the conversion data it needs, and now it’s time to optimize your return.

Step 3: Scale Beyond Standard Shopping

Standard Shopping campaigns are powerful, but they have limitations. That’s where Performance Max campaigns come into play.

Once your Shopping campaigns are performing well, scale into Performance Max campaigns. Why? Because Performance Max gives you access to additional ad inventory and remarketing capabilities that your Standard Shopping campaigns simply can’t achieve. It’s about expanding your reach while maintaining the efficiency you’ve built.

Step 4: Expand Into Non-Brand Search

Here’s the final piece of the puzzle: your Standard Shopping campaign is generating valuable search query data. Look at which search queries are actually converting for you.

Then, take those top-performing search queries and expand into non-brand Search campaigns. You’re essentially doubling down on what’s already working, but in a different campaign format that can capture even more qualified traffic.

Final Thoughts

This strategy isn’t complicated, but it requires discipline. Here’s a quick recap:

1. Start with a Shopping campaign for your top sellers
2. Run a second Shopping campaign with everything else at small bids using manual CPC
3. Push for 30-50 conversions in 30 days on your top seller campaign
4. Switch to a target ROAS strategy to work on efficiency
5. Scale into Performance Max campaigns for additional inventory and remarketing
6. Expand into non-brand Search using your best-converting search queries from shopping

This is the same approach we use when taking on new accounts at Grow My Ads. It’s proven, it’s scalable, and most importantly — it works.

Stop overcomplicating your Google Ads strategy. Follow this process, hit those conversion benchmarks, and watch your ROAS improve.

Ready to get started with Google Ads? We can help. Learn more about our approach here.