Google Search Advanced/Optimization

Google Search Advanced/Optimization

How to Create Google’s Dynamic Search Ads

While most of us want to control every aspect of our ad campaigns, sometimes brands and advertisers need to find a more streamlined, automated solution for ad generation and creation.

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Google’s Dynamic Ad Copy Features

Most PPC platforms today come with an abundance of features and customization options. While you can head to the Create an Ad self-serve…

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Remarketing Lists for Search Ads (RLSA)

The biggest focus on Google Search Ads has always been around helping brands reach high intent cold audiences at scale.

The ability to show an ad to users who is looking for the exact thing that you’re selling? Who would say no to that?

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Audience Layering for Google Search Ads

Google Ads can be a one-size-fits-all that allows you to capture any users who search for your particular targeted keywords. That can be a good thing, but it can also backfire.