One of the most complicated and essential parts of Google Ads is the keywords
Without the right keywords, your Google Ads will flounder, and you’ll struggle to get any kind of traction on the platform.
Have you ever searched for something on Google only to have it turn up an ad that didn’t use the same phrasing, but got you the end result you were looking for?
Google search ads is all about keywords.
Keywords determine which search results your ad can show up in. Choosing the right keywords…
We already know from our chapter on keyword match types that Google will look at the keywords in your ad group and determine which searches they should show up in— even if the user didn’t utilize the same keyword you’re targeting.
