Google Search Ads

Responsive Search Ads

Machine learning has changed the game for many PPC platforms, Google Ads included. We’re seeing new levels of optimization and automated testing that all happens behind the scenes and without manual direction that would have been hard to imagine even just a decade ago.

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Ad Extensions

When you’re running PPC campaigns, the goal is always to find as many ways as possible to make your ad more effective. We all want more reach, more clicks, and more conversions.